Pizzeria Di Camden approached me back in mid-2016 while their dream to create a cosy authentic Italian pizzeria started to unfold. I was fortunate to be gifted with full creative control of the branding, straight from the ground up. From the detailed illustration of Pulcinella (which was very challenging for a lettering specialist to create) and the custom edit of the stunning Regina Black typeface, united with a traditional Italian-themed colour palette, a modern identity was born. Along with the branding guidelines, I created their business cards, menu and custom stamp. Below I've included mock-ups of my designs to showcase the work.